Producing the highest quality tires that deliver miles and miles of driving pleasure does not happen out of luck. It starts at the Michelin Americas Research and Development Corporation where innovation and technology collide with the real world needs of demanding consumers in a highly fragmented industry. Employing 960 people, many of which are engineers, Michelin’s R&D center in North America has been responsible for developing some of the finest products in the world to market, including the first
80,000 mile passenger tire for American-made vehicles. When a Michelin tire is on the road, it delivers a collection of benefits rather than just being good at one particular attribute. You get great handling, superior wet traction and long mileage without sacrificing comfort because the engineers at MARC are not content or satisfied with any sort of compromise or trade-offs.